Books as friends,
the garden as a setting,
culture as a bridge,
and the heart as a light.
Deeply cultivating Sino-Austrian relations and empowering both sides, the WARM LIGHT ACADEMY believes that true cultural exchange stems from respect, understanding and creativity, and can convey the beauty of life and the light of thought.
ABOUT US
The Warm Light Academy, with its core values of "books as friends, the garden as a setting, culture as a bridge, and the heart as a light," focuses 80% of its business on the Austrian and European markets. We are committed to building a Sino-European cultural and value exchange platform that fosters "mutual empowerment and diverse symbiosis."
We firmly believe that true cultural exchange stems from respect, understanding and creativity - not only disseminating knowledge, but also conveying the beauty of life and the light of thought; not only one-way output, but also achieving a two-way flow of "Chinese culture going global and Austrian and European values coming in"; not only cultural transmission, but also building a growth platform to allow knowledge, aesthetics and life wisdom to resonate with each other.
The Warm Light Academy focuses on four core business lines: first, promoting Chinese intangible cultural heritage and cultural and creative products in Austria and Europe, so that traditional skills can be put into practice in overseas life; second, selecting high-quality products from Austrian century-old brands and introducing them to China, so that European craftsmanship can be integrated into domestic daily life; third, cooperating with the Confucius Institute at the University of Graz, Austria, to establish a teaching base in China, providing professional language teaching and study abroad consulting; fourth, focusing on the field of life wisdom, using art salons and aesthetics courses to promote personal growth and wisdom improvement, so that culture can truly become a bond connecting life and soul.
FOUNDER'S STORY
Director Wu Lijuan, the founder of the Warm Light Academy, has been adhering to the original intention of "using culture as a bridge and heart as a light". She has been deeply engaged in the field of life growth since 2014 and has been working tirelessly for eleven years. She has successively obtained a master's degree in psychology from Wukang University, as well as senior executive of NLP neuro-linguistic systems, life coach, positive psychology from the School of Social Sciences of Tsinghua University and many other professional qualifications. She has deeply integrated psychology, life education and cultural exchange, laying a solid foundation for the Warm Light Academy's mission of "two-way empowerment and diverse symbiosis".
This cross-cultural venture began with her first encounter during a 2013 visit to China by a delegation of Austrian young leaders. During a 2014 cultural exchange trip to Austria, she stood in a workshop in Graz, Austria, overcome with emotion: the century-old brand has honed its craftsmanship through time, meticulous attention to detail in every process and meticulous quality of every finished product, all testament to its unwavering commitment. Austrians cherish their cultural roots with reverence while also embracing innovation with an open mind. This unhurried pace embodies the captivating humanistic spirit of Austria—a balance between the traditional and the innovative, a blend of rigor and poetry. This profound feeling resonated deeply, solidifying her desire to "build a two-way cultural bridge between China and Austria." Later, she and Director Chen of the Confucius Institute at the University of Graz, Austria, signed a strategic cooperation agreement on cultural exchange in the presence of leaders from both China and Austria. This became the core purpose of the Warm Light Academy.
Over the past decade, she has fulfilled her original aspirations through action, facilitated the establishment of the Confucius Institute's teaching base in China, opened up channels for more than ten century-old Austrian brands to enter China, helped Chinese intangible cultural heritage such as blue dyeing and bamboo weaving adapt to the European market, and created a life wisdom course that integrates Chinese, European aesthetics, and learning, always adhering to the principle of "two-way empowerment and heartfelt connection."
